International Day of Peace
Analysis conducted with the support of McKinsey & Company found that the Peace One Day 2012 reached approximately 280 million people in 198 countries – 4% of the world’s population. The report further estimates that approximately 2% of those people (5.6 million) behaved more peacefully as a result. The organisers of the International Day of Peace, Peace One Day, expect to double those figures for 2013, creating a solid foundation for informing 3 billion people about Peace Day by 2016.
The NGO states: "Peace One Day is impartial and independent of any government, political persuasion, corporation or religious creed. Through a multi-platform approach, Peace One Day utilises different tools to raise awareness, advocate for Peace Day and engage the global community in its broad observance".